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Introduction to Paid Social Media Content

This Lunch & Learn session introduces the fundamentals of boosting and advertising posts on social media, helping you understand how to run effective, targeted campaigns. You’ll be guided through platform guidelines, best practices, and the key steps needed to set up your first ad with confidence.

In-person
1:00 pm - 2:00 pm
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Lunch & Learn

Designed for those with an intermediate level of social media and marketing experience, this practical session will help you take the next step in reaching your audience more effectively.

Lunch will be provided for in-person attendees.



  • 1Understand how social media boosting and advertising works across key platforms
  • 2Learn platform guidelines and best practices for effective ad performance
  • 3Set up your first ad with the correct demographic, location, and budget targeting
  • 4Gain confidence in creating simple, targeted paid campaigns
  • 5Recommended for intermediate-level social media and marketing users

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Have a question about upcoming training or how your business can take part? We’re happy to help you plan around what’s coming up.